From theory to practice...
Having theoretical knowledge is never a bad thing. But it’s, much better to be able to apply your knowledge in practice. Because at the end of the day, what really counts is what you make of your knowledge, and that is what sets us apart in the marketing field. We draw a straight line between theoretical knowledge and practical implementation. And combine our experience in everyday marketing practice with specialist know-how from the hotel industry, gastronomy, Facility Management and many other fields. All of this means that we not only implement the entire marketing for Apleona Facility Services, but also ensure that our customers gain direct access to an extensive range of communication channels. From strategic PR and marketing planning to the conception and coordination of all communication tools right through to organising photo shoots, film recordings, events and much more, we take care of everything you need to create the right effect. Perfectly thought through, from the very outset and put into practice in the appropriate media. So that, in the end, marketing is not just a buzzword, but actually creates a buzz.
- Strategic PR and marketing planning
- Conception and coordination of all communication and marketing measures, print and digital
- Development and implementation of new CI guidelines
- Planning, implementation and technical support for photo shoots and film recordings for PR and image campaigns
- Conception and editing, including the implementation of websites
- Implementation of strategic SEO measures, including evaluations with Piwik, introduction and monitoring of Google AdWord campaigns for optimizing websites and increasing click rates
- Organisation and implementation of specialist trade shows and events
- Interface management and network connector between the operations of the agency, external service providers and the customers